See How HA Furniture Generates 27.67 Million in 77 hours
August 26, 2022
【Sleeping Castle】 by HA Furniture has caused a sensation with its hot sales! The Taiwan brand's original design children's bed set, "Sleeping Castle," sold online for 77 hours, generating a staggering 27.67 million in sales and averaging over 52,000 per customer.
Market observations indicate that in the context of a declining birthrate, parents selecting children's furniture not only prioritize storage functionality but also emphasize long-term practicality.
Recently, there is a set of solid wood bed sets that quickly ignited discussions among netizens. It broke the world record on crowdfunding platforms by surpassing tens of millions in sales within 6 hours, reaching 27.67 million in sales after 77 hours, and surpassing 30 million within 12 days. This achievement also set a crowdfunding world record for furniture. This is the "Sleeping Castle," an original design children's bed set launched by HA Furniture.
General Manager Chang Chia Hsiang said, "In 2020, we launched growing with children's desk and chair sets through crowdfunding, achieving a remarkable success rate of 7,235%, making us the crowdfunding champion in the furniture category. The support from parents has given us the confidence to develop more children's furniture. Over the past two years, we have invested more time and effort in developing various types of children's furniture."
Based on its own experience, Taiwanese brand HA Furniture launched the original design "Sleeping Castle" children's bed set in July, which achieved a fundraising record of 5 million within one hour of being listed and surpassed tens of millions within 6 hours. After 77 hours, it reached 27.67 million in sales, setting the fastest crowdfunding world record for original design products on a global crowdfunding platform.
Chang Chia Hsiang, the general manager of HA Furniture, stated that achieving such high sales records signifies the market's recognition of the need for children's furniture. Taiwan's original design, non-toxic, and eco-friendly solid wood furniture has always been the core value in HA Furniture's product development. We meet the practical needs of parents for children's desk and chair functionality based on our own experiences. In the future, we will continue to uphold this belief and the support of parents, continuously introducing products that combine practical and storage functions.
Non-toxic, safety, and environmental friendliness are the sustainable principles of HA Furniture. They provide a 6G peace of mind guarantee and lifetime free warranty. HA Furniture aims to create children's bed sets that remain warm, comfortable, and carry memories of their growth even after 20 years. The designs comply with Taiwan's regulations to achieve "optimal space efficiency" for existing housing, extending the lifespan of the furniture, saving parents' expenses, and aligning with the sustainable spirit of the United Nations' ESG (Environmental, Social, and Governance).
>>>Article Source -Commercial Times News Report<<<
