Transformers of The Bed World, The Sleeping Castle Collection
2022/07/31 23:36
Since 2014, HA Furniture has dedicated herself to developing furniture specifically designed for pre-school children, aiming to create exclusive children's furniture. In 2022, they launched a new solid wood bed set called "Sleeping City" which has been nicknamed the "Transformers of the Bed World." This bed set highlights original designs from Taiwan and meets the standards for children's furniture in Taiwan. It caters to the needs of children who experience rapid growth in height from early childhood to adolescence. From a spacious double bed that allows free rolling to two sets of single beds that offer individual space, "Sleeping Castle" provides versatility and allows for easy transformation of bed types
▲(From left to right: General Manager Chang Chia Hsiang and Designer Cynthia Wu)
During the stages of infancy to adolescence, children undergo the most significant growth period. However, there is a lack of furniture specifically designed for children in the market. Most parents resort to choosing existing products available in the market for their children. As children grow and the existing furniture is no longer suitable, it results in the need to purchase a new set, often leading to wasted time and money.
The "Sleeping Castle" bed set fulfills all the needs of consumers: first and foremost, safety is prioritized, with concealed hardware. Secondly, it conforms to the standard sizes in Taiwan, making it easy to purchase mattresses and sheets. Additionally, the design is elegant and durable, appealing to children. Moreover, it is the only bed set in the industry with "zero detectable" formaldehyde emissions, featuring high-quality and warm solid wood materials. Finally, it offers a lifelong warranty and refurbishment services, emphasizing sustainability.
General Manager Chang Chia Hsiang stated, "In 2020, we achieved remarkable success on crowdfunding platforms by launching a children's growth-oriented table and chair set, becoming the crowdfunding champion in the furniture category with an astonishing achievement rate of 7235%. The support from parents has given us confidence to develop more children's furniture. Over the past two years, we have invested more time and effort into designing and developing various types of children's furniture."
Designer Cynthia Wu mentioned, "As a mother of three children, I have thoroughly researched all the growth-oriented furniture available in the market to find the most suitable options for my children. However, I discovered that there was no product that truly met their growing needs. Therefore, we started investing in design development and production, and I am delighted to have accompanied over 40,000 children in their growth journey."
▲General Manager Chang Chia Hsiang (pictured left) explains the product features and shares the philosophy of HA Furniture to the parents on-site.
Taiwanese brand HA Furniture, drawing from its own experience, launched the "Sleeping Castle" solid wood bed set in July, exclusively designed for children. Within 6 hours of its crowdfunding campaign, it surpassed tens of millions in funding, and within 12 days, it exceeded 30 million, setting a world record for crowdfunding platforms in the original design category. Immediately, consumers left comments on the fan page expressing their support after seeing HA Furniture's "Sleeping Castle" on the crowdfunding platform. After comparing various products, they decided to abandon foreign brands and support domestic products because of the practical and high-quality design of the HA Furniture products, coupled with reasonable and fair prices. How could they not support the original designs of Taiwanese brand HA Furniture?
(Source: Wei Media)
